Silvia Sarti is Ph.D. student in "Management: Innovation, Sustainability and Healthcare" at Scuola Superiore Sant’Anna, Pisa. Her main area of interest is sustainability and her PhD project is focused on consumer behaviour, paying particular attention to green consumption. Her scholarship is sponsored by Telecom Italia and she strictly collaborates with the JOL White (Wellbeing and Health Innovative Technologies Lab by Telecom Italia), working on projects about healthy nutrition and wellbeing. She is also collaborating with the Department of Economics of the University of Perugia in research activities. She holds an MSc in Economics and Management and a BA in Business Economics from University of Perugia, Italy.